Cold Email Campaigns – Insurance sector part 2
Week 1 (05.05.2020)
| Audience size | 1,840 |
| Website visits | 74 (4.02% ) |
| Leads generated | 41 (2.22%) |
Week 2 (12.05.2020)
| Audience size | 1,640 |
| Website visits | 64 (3.97%) |
| Leads generated | 37 (2.29%) |
Week 3 (19.05.2020)
| Audience size | 1,616 |
| Website visits | 35 (2.16%) |
| Lead generated | 21 (1.29%) |
Week 4 (26.05.2020)
| Audience size | 2,329 |
| Website Visits | 52 (2.23%) |
| Lead generated | 35 (1.50%) |
To sum up the 2nd run:
Total audience size: 7, 425
Total website visits: 225 ( 3.03 % ) Difference from 1st run (-1.48%)
Total leads: 134 ( 1.80 %) Difference from 1st run (-0.63%)
Both months combined produced:
| Audience size | 7,425 |
| Website visits | 560 ( 7.54% ) |
| Lead generated | 315 ( 4.24% ) |
