Cold Email Campaigns – Insurance sector part 2

Week 1 (05.05.2020)

Audience size1,840
Website visits74 (4.02% )
Leads generated41 (2.22%)

Week 2 (12.05.2020)

Audience size1,640
Website visits64 (3.97%)
Leads generated37 (2.29%)

Week 3 (19.05.2020)

Audience size1,616
Website visits35 (2.16%)
Lead generated21 (1.29%)

Week 4 (26.05.2020)

Audience size2,329
Website Visits52 (2.23%)
Lead generated35 (1.50%)

To sum up the 2nd run:

Total audience size: 7, 425

Total website visits: 225 ( 3.03 % ) Difference from 1st run (-1.48%)

Total leads: 134 ( 1.80 %) Difference from 1st run (-0.63%)

Both months combined produced:

Audience size7,425
Website visits560 ( 7.54% )
Lead generated315 ( 4.24% )