Cold Email Campaigns in the Insurance Sector – Case study
How do you sell insurance over email?
The short answer is that you don’t!
I highly doubt that insurance companies can come up with an offer that is outstandingly better than their competition. Everyone is pretty much selling the same insurance policy, marketed differently under different brand names. In this highly saturated, overly optimized and competitive sector, going for the cheapest price or offering a huge discount or giving away free stuff may bring you some customers, but wouldn’t really cut it ! So what is there for you to grab customers attention ?
My client had a nice blog that he have been writing for a few years, there he published content around insurance and insurance policies. Over the years he had gathered close to 20,000 email list that now we wanted to convert into loyal customers.
April was our first run at the audiences, here is what happened:
Week 1 (07.04.2020)
| Audience size | 1,840 |
| Website Visits | 96 (5.4%) |
| Leads Generated | 51 (2.87%) |
Week 2 (15.04.2020)
| Audience size | 1,640 |
| Website visits | 67 (3.91%) |
| Leads Generated | 35 (2.04%) |
Week 3 (20.04.2020)
| Audience size | 1,616 |
| Website visits | 58 ( 3.58% ) |
| Leads Generated | 26 ( 1.60% ) |
Week 4 (27.04.2020)
| Audience size | 2,329 |
| Website visits | 114 ( 4.89 %) |
| Leads Generated | 69 ( 2.96 %) |
To sum up:
Total audience size: 7, 425
Total website visits: 335 ( 4.51 % )
Total leads: 181 ( 2.43 %)
